NDTV.com: IIM grad from Bihar opts to sell vegetables

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Updated: January 10, 2009 06:48 IST

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IIM grad from Bihar opts to sell vegetables

Abhay Mohan Jha

Wednesday, June 25, 2008, (Patna)

In a role reversal for many, an IIM graduate has opted to take up farming as his chosen career.

Kaushalendra, a topper from IIM-Ahmedabad, and hailing from Bihar, has gone back to his native village to sell vegetables.

His dream is to market Brand Bihar vegetables to all parts of the country.

And his pushcart too is extraordinary - ice-cooled to keep his vegetables fresh.

"My dream is to make Bihar the vegetable hub of the country. I want to see vegetables in the name of Brand Bihar in the every plate of Indians," he says.

What made Kaushalendra go off the beaten path was his close links with his native village in Nalanda where cultivating vegetables is a way of life.

Kaushalendra's family was initially shocked at his decision but is now confident of his success.

"The family was upset initially. Then we thought that he has always done well and will do well in future too," says his father Dhirendra.

Some farmers have joined Kaushalendra in his enterprise and the government too has offered support. So, sooner rather than later, Kaushalendra could see his dream come true - his dream of going global with his Brand Bihar greens.

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User Comments [ +Comment on the story ]

Posted By Ravi-Wednesday, October 22, 2008

Thats gr8 yar, Definitely its made a very good feeling when read about your idea. All the best for your succsss.

Posted By sunny-Wednesday, July 02, 2008

Inspirational! Is it convenient to share the email id or contact info of Kaushalendra?

Posted By tanu-Wednesday, July 02, 2008

it feeels great to hear that ppl having been passed out from premier instts are refusing intll offers so as to serve the nation....i wish abhay the very best .....

Posted By ROHIT SINGH-Tuesday, July 01, 2008

Hey Abhay gud job....may i hav Kaushalendra e-mail id...?

Posted By Mona-Friday, June 27, 2008

Hi Abhay, Is it possible to get the no. or email id of Kaushalendra? I work with a Tata group company in fruit and vegetables and would like to contact him. Mona

Posted By Vaibhav-Friday, June 27, 2008

i think,its the best thing that a person can do,after getting quality education..i think it the d thing which needs to b appreciated by all of us.

Posted By amit kumar-Thursday, June 26, 2008

Its realy an appreciting work by Abhay Mohan ........ All the best to him ........

Posted By dinesh sharma-Wednesday, June 25, 2008

Me too have the same dream but i am in software for last 10 years and now wants to go back to village and start the farming with the money i have gathered. Just surprised that Znews is showing from 2 days about the Wheat Ghotala from Sharad pawar ministry but no other news channel and paper is showing this why it is so.

Posted By Rajeev-Wednesday, June 25, 2008

Hi Abhay, Nice story.. Can I have contact details of Kaushalendra? Thanks, Rajeev

Posted By Lokesh-Wednesday, June 25, 2008

Initiative of this kind by people like him keeps the hope for a bright future for Indians keep alive.


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